How To Use Alexa Ranking To Boost Your Web Traffics
Alexa ranking is the
ranking of website by alexa .com, a ranking by the statistics of visitors
to a website, alexa rank website by the number of unique visit
to any website that install the alexa toolbar. on alexa, a visit is
different from a pageview, a pageview means the frequency at which a page is reloaded, one visitor may navigate
through the internal link or other pages of website several times and count
each time a webpage reload as pageview, whereas a unique visit means no matter
how many times a visitor, visit a website it is counted as a single visit.
Alexa use simple
algorithm to calculate the frequency of people web traffics to public
domain. The pagerank is based on alexa
toolbar installed on website by its user and it track website visitor to
alexa.com.see how to choose best seo company
There are two
parameters used by alexa to rank website that is reach and pageviews. The reach
means the amount of website visitors who visit a particular site in a day and
pageview is the number of time a given website is viewed.
Alexa based its
website ranking by calculating the reach and the pageviews of each url on daily
basis. And the ranking is obtained by performing the geometric mean for the
reach and pageviews and the average is taken for at least a period of three
month, before alexa can track the pageviews and reach after when a user
installed it’s toolbar on his/her web
browser.
Before a user can
used alexa ranking, he/she has to go to alexa.com to download and install the
alexa toolbar on his browser, the toolbar is mainly to display web traffics but
could also releases other search related site visited by the web surfer with
their web traffics.
The toolbar also send
data to the central after displaying other search related website visited by
the user in the past, it also detect the IP address and webpage you are visiting.
Alexa ranking may be
low, but any position above the top 100, 000 is good because it indicate that that
the website is receiving remarkable web traffics.
Alexa ranking tool
can be used as a tool to compare the online performance of your website with that
of your competitors. By checking the position f your competitors’ website and
yours and comparing the result, you get a blueprint of your marketing effort.
The alexa ranking is unlike the Google pagerank, the lower
the value the better. Alexa pagerank shows to webmasters and advertisers the
greater marketing potential on your website, the better the rank, the more they
will be willing to buy advertising positions on your website. Alexa also
consider personal blogs and website and rank them the same. It also aid search
engine optimization.
Despite al the values
that it add to website, it is a poor tool to rank website, as there are many
website without the alexa tool that are receiving thousands of visitors but
their users do not have the alexa tool installed on their computer, therefore
it cannot compare the actual web traffics.
To boost your own
alexa rank, you can download and install the toolbar on your website and when a
visitor clicks on it count.
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