How To Get High Ctr With Low Aword Budject
How to get high ctr with minimum
budget adword
Adword or any other ppc advertiser
aim is to gets the best result with the minimum budget as possible, a high click through rate is a proof
of a good adword performance, though conversion has to follow, but with a good
click through rate, there is an indication of good ad performance. see choosing best keyword
How do you get the high click through rate? There are so many factors in accelerating ctr ranging from high budget to
ad relevancy. Yes ads campaign relevancy
is very important in accelerating the rate of your ads clicks. Then what is ads relevancy? Relevancy means
high perfect your ads match the visitors search, this start from the choice of
keyword you use, the choice of words you use in your ads and the relevancy of
your product to visitors taste. why go for relevancy
Do you know that Google love relevancy so
much? Yes Google love relevancy so much,
this why it rewards its advertisers with highest click through rate with the
lowest keyword bids. You can observe
this when your click through rate is
increasing you will see many of your keywords will start making first page but
when your ctr suddenly go down your keywords in first page will start decreasing.
This means as your ctr increase you pay less and your ads will have large impression
but as your click through rate go down, you pay more and you get least
impression, why do Google do this? As your ctr is raising it means your ads is
relevant to your Google searches,
meaning you are helping Google to deliver perfect result, therefore Google will
reward you by lowering your advertisement cost and vice versa when your click
through rate is decreasing.
How do you raise your ctr? Writing perfect ads is the ads is the first step, check adword guide on writing perfect ads ten
followed by adding ads extension, site links etc, this will only ads other information that cannot be inserted in the description line but
also add more space to your ads when displayed.
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